MEPRA Academy: Mastering Arabic Media Relations – Dubai

MEPRA Academy: Mastering Arabic Media Relations – Dubai



16 Dec 10:00 - 13:00 - Dubai
InterContinental Dubai Marina

Route

This one day course will guide participants through how an Arabic media newsroom works, what journalists expect in a press release, and provide pitching techniques to help secure media coverage.

Learn to think like a reporter and write with impact to capture Arabic media attention and engage audiences. This one day course will guide participants through how an Arabic media newsroom works, what journalists expect in a press release, and provide pitching techniques to help secure media coverage. This is a practical workshop that will help build techniques to impress journalists and achieve a brand’s objectives.The course will end with a Q&A session with a practicing Arabic journalist who will share their tips on how to increase your chances of media coverage. This course is primarily taught in Arabic.

Course objectives:



Participation in this course will help you gain skills and knowledge on:

Understanding the Arabic media landscape in the UAE
Discovering a typical day in an Arabic newsroom in the UAE
Learning the best techniques in pitching to Arabic media
Developing press releases that stand out to Arabic media
Training level: Introductory

To enrol in this course, please register online or email community@mepra.org

For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Sadeq Jarrar MCIPR

Sadeq is Head of Communications and Public Relations at Sky News Arabia and is responsible for the development of the corporation’s communication strategies, both internal and external. Among other tasks, he is in charge of SNA’s social media domain, branding, and reputation and crisis management. Before joining Sky News Arabia five years ago, Sadeq was the Communications and PR Manager at the Dubai government’s “Dubai Press Club”, where he played a key role in developing and running projects, including the influential Arab Media Forum, Arab Journalism Award and Arab Media Outlook. Sadeq specialises in Arabic content, and has extensive professional experience in media consultations, government communications and public affairs, reputation management, capacity building, media training, content analysis and media writing, CSR, as well as internal communication with Arab and international organisations.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.


Past Events

MEPRA Academy: Presenting with Impact

18 Apr 09:00 - 16:30 18 Apr 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Mastering the skills of effective presentation is a key aspect of professional development. Whatever your level, you may be required to present and this course will help you...   More info

MEPRA Academy: Crisis Communications

24 Apr 09:00 - 16:30 24 Apr 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course is a master class that covers all aspects of crisis communications. It is designed for those who wants to freshen up their crisis comms planning and delivery. A...   More info

MEPRA Academy: Data Driven PR & Google Analytics

07 May 09:00 - 16:30 07 May 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Gone are the days of relying on instinct to develop a communications campaign or strategy. In today’s PR world, data collection and measurement has become just as important as...   More info

MEPRA Academy: Perfecting your Pitch for UAE Media

05 Jun 09:00 - 06 Jun 16:30 05 Jun 09:00 - 06 Jun 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
If you would like to better understand the challenges and opportunities in navigating the UAE English media landscape or you’re looking for ways to master techniques in pitching...   More info

MEPRA Academy: Mastering Press Releases for UAE Media (English)

06 Jun 09:00 - 16:30 06 Jun 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist...   More info

MEPRA Academy: Mastering Content Marketing

05 Aug 09:00 - 16:30 05 Aug 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course will help participants build plans for creating and promoting content that converts into leads and new customers. If you’re creating content or managing content...   More info

MEPRA Academy: PR 101 for Startups

25 Sep 09:00 - 16:30 25 Sep 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course will help participants develop basic PR skills and learn tools to create and implement a successful PR strategy. Ideal for startups or small businesses with limited...   More info

MEPRA Academy: PR & SEO

09 Oct 09:00 - 16:30 09 Oct 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course is designed to help attendees understand the basics of SEO in order to implement elements in house, outsource effectively or evaluate the incumbent supplier. This...   More info

MEPRA Academy: Social Media Deep Dive – LinkedIn

23 Oct 09:00 - 16:30 23 Oct 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course is designed to help attendees get the most out of the professional social media’ platform. LinkedIn is one of the most used social channels in the MENA region...   More info

MEPRA Academy: Mastering Influencer Engagement

12 Nov 09:00 - 16:30 12 Nov 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn how to develop and master influencer marketing strategies to leverage word of mouth on a large scale to a specific audience who are receptive and primed and create organic...   More info

MEPRA Academy: Write Like a Journalist

14 Nov 09:00 - 16:30 14 Nov 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist...   More info


© 2019 Siguez