MEPRA Academy: PR & SEO

MEPRA Academy: PR & SEO



09 Oct 09:00 - 16:30 - Dubai
InterContinental Dubai Marina

Route

This course is designed to help attendees understand the basics of SEO in order to implement elements in house, outsource effectively or evaluate the incumbent supplier.

This course is designed to help attendees understand the basics of SEO in order to implement elements in house, outsource effectively or evaluate the incumbent supplier.

Search engine optimisation is a long term traffic driving strategy that is an essential part of the marketing mix today and moving forwards. Content plays a huge part in the future of marketing and understanding how your content works for your target audience and the machines is essential to successful communication.

Attendees will leave the course with a deeper understanding of what SEO actually is, how it works, and how big a part of the marketing mix it plays. They will have a clearer ability to understand why SEO is a full time job and will have the necessary information to tell whether a potential agency knows what they are doing, or is trying to pull the wool over their eyes.



Course objectives:

Participation in this course will help you gain skills and knowledge on:

The concept of SEO
The evolution of SEO
SEO, PPC and SEM
On page optimisation
Off page optmisation
The SEO equation
Understanding how Google evaluates content
Understanding the difference between content creation for traditional media and writing for the web
The power of keyword research
Tools for SEO
Machine learning and algorithms
Analytics
Training level: Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Barry Lee Cummings is a sought after speaker, lecturer, trainer and digital strategist who has been helping companies in the Middle East make the most of their digital presence. After ten years’ experience working in the IT industry for companies including Microsoft and EMC, Barry established his own consultancy, Maximum Net Gain, in 2009.

Maximum Net Gain provides objective consultancy and training, while creating tailor made strategies for clients across such market sectors as; cutting edge technology, tourism, education, sales training, coaching, leadership and development to name but a few.

Barry is an accomplished and engaging public speaker on the subject of the digital marketing jigsaw and other related topics such as search engine and website optimisation, social media, income from the internet, the entrepreneur mindset and consultative selling, who has spoken at large-scale events such as The Global Youth Forum, The Bedaya Program, The Social Media Summit, DIGICONF and the Middle East Events Show to name a few.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.


Past Events

MEPRA Academy: Presenting with Impact

18 Apr 09:00 - 16:30 18 Apr 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Mastering the skills of effective presentation is a key aspect of professional development. Whatever your level, you may be required to present and this course will help you...   More info

MEPRA Academy: Crisis Communications

24 Apr 09:00 - 16:30 24 Apr 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course is a master class that covers all aspects of crisis communications. It is designed for those who wants to freshen up their crisis comms planning and delivery. A...   More info

MEPRA Academy: Data Driven PR & Google Analytics

07 May 09:00 - 16:30 07 May 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Gone are the days of relying on instinct to develop a communications campaign or strategy. In today’s PR world, data collection and measurement has become just as important as...   More info

MEPRA Academy: Perfecting your Pitch for UAE Media

05 Jun 09:00 - 06 Jun 16:30 05 Jun 09:00 - 06 Jun 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
If you would like to better understand the challenges and opportunities in navigating the UAE English media landscape or you’re looking for ways to master techniques in pitching...   More info

MEPRA Academy: Mastering Press Releases for UAE Media (English)

06 Jun 09:00 - 16:30 06 Jun 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist...   More info

MEPRA Academy: Mastering Content Marketing

05 Aug 09:00 - 16:30 05 Aug 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course will help participants build plans for creating and promoting content that converts into leads and new customers. If you’re creating content or managing content...   More info

MEPRA Academy: PR 101 for Startups

25 Sep 09:00 - 16:30 25 Sep 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course will help participants develop basic PR skills and learn tools to create and implement a successful PR strategy. Ideal for startups or small businesses with limited...   More info

MEPRA Academy: Social Media Deep Dive – LinkedIn

23 Oct 09:00 - 16:30 23 Oct 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This course is designed to help attendees get the most out of the professional social media’ platform. LinkedIn is one of the most used social channels in the MENA region...   More info

MEPRA Academy: Mastering Influencer Engagement

12 Nov 09:00 - 16:30 12 Nov 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn how to develop and master influencer marketing strategies to leverage word of mouth on a large scale to a specific audience who are receptive and primed and create organic...   More info

MEPRA Academy: Write Like a Journalist

14 Nov 09:00 - 16:30 14 Nov 09:00 - 16:30 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
Learn to think like a reporter and write with impact to capture media attention and engage audiences. Former senior news editor of The National, and now freelance journalist...   More info

MEPRA Academy: Mastering Arabic Media Relations – Dubai

16 Dec 10:00 - 13:00 16 Dec 10:00 - 13:00 - Dubai Dubai
InterContinental Dubai Marina InterContinental Dubai Marina
This one day course will guide participants through how an Arabic media newsroom works, what journalists expect in a press release, and provide pitching techniques to help secure...   More info


© 2019 Siguez