MEPRA Academy: Social Media Deep Dive – LinkedIn

MEPRA Academy: Social Media Deep Dive – LinkedIn



23 Oct 09:00 - 16:30 - Dubai
InterContinental Dubai Marina

Route

This course is designed to help attendees get the most out of the ‘professional social media’ platform. LinkedIn is one of the most used social channels in the MENA region, facilitating the off line love of networking in the online arena.

This course is designed to help attendees get the most out of the ‘professional social media’ platform. LinkedIn is one of the most used social channels in the MENA region, facilitating the off line love of networking in the online arena. LinkedIn has been traditionally viewed as an online CV. Those still with that opinion are leaving business, revenue and opportunity on the table, for themselves, and the brands they represent.

Attendees will leave this course with fully optimised personal and professional profiles. They will understand the role LinkedIn plays in establishing their own brands and the brands they represent as credible thought leaders in their market space. They will also have a number of strategies to execute to develop business, generate leads and put their messaging in front of their ideal customer at the exact time they go looking for them on the platform.



Course Objectives:

Participation in this course will help you gain skills and knowledge on:

Understanding the power of LinkedIn
Optimisation of your brand page
Optimisation of your personal profile
The ever changing user interface of LinkedIn
Thought leadership
Execution of content strategy – Pulse
The party principle
The power of LinkedIn for positioning and inbound marketing
Taking control of your online reputation using LinkedIn
Deep dive into LinkedIn advertising.
Training level: Introductory -Intermediate

To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920

Facilitator: Barry Lee Cummings is a sought after speaker, lecturer, trainer and digital strategist who has been helping companies in the Middle East make the most of their digital presence. After ten years’ experience working in the IT industry for companies including Microsoft and EMC, Barry established his own consultancy, Maximum Net Gain, in 2009.

Maximum Net Gain provides objective consultancy and training, while creating tailor made strategies for clients across such market sectors as; cutting edge technology, tourism, education, sales training, coaching, leadership and development to name but a few.

Barry is an accomplished and engaging public speaker on the subject of the digital marketing jigsaw and other related topics such as search engine and website optimisation, social media, income from the internet, the entrepreneur mindset and consultative selling, who has spoken at large-scale events such as The Global Youth Forum, The Bedaya Program, The Social Media Summit, DIGICONF and the Middle East Events Show to name a few.

Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.

Please note that there are no cancellations & refund upon confirmation.


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